The masthead is composed by four different rows with the same distance between them, that brings a symetric composition.
The name "Down the rabbit hole" is written big, in white, covering all the page. The title is intrigant and doesn't transmit exactly the subject of the magazine, in order to spark readers curiosity.
The date of the publication is written, down, in the right corner and that is 17 july 2018.
The colour pallete of the cover combine white, blue, purple and black in a very elegant way. The blue background transmits a calm sensation and conotes cofidence that fits the model's posture and attitude . The purple color, allthought in small proportion, can be easely observated, catching the viewers attention beacause of it's intensity, emphasizeing the model's eyes, and conotes mistery and fantasy. The model is dressed with black color clothes that gives an elegant sensation. Also her facial expression and her body posture showes selfconfidence, elegance, independence and mistery . The colors, the models posture and posittion and the design of the cover work toghether to emphasize and to transmit stronger sensations and feelings.
The whole double spread page is ocupied by the content that is organised into articles."Down the rabbit whole"magazine consist of six main articles; and each 2 different images are describeing the theme and giveing the readers a visual perspective about the article subject. Below the photos are written the title of the article and the author of each. The images are slim and the background seems like a white crumpled material that gives a 3D impresion.
The article's headline is written big and plain and is not chatching the readers attention at the first glance, it's clear here that the attention is drawn by the main image. The cold colors and the models facial expresion transmit a melancolich feeling.
Below the headline is the writter credit of the article. The article is composed by one paragraph and it talk about music and feelings. The crumpled background, the same with the background of the content pages, gives a continuity to the magazine and transform every page into a whole.
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